Business networking is more important now than ever, as we all enjoy benefits of social media networking platforms like twitter, LinkedIn and Facebook. lets not forget to put more effort in face to face networking.
I certainly agree that meeting new people is an integral part of networking, but it’s important to remember why we’re doing it in the first place: to develop a professional rapport with individuals that will deepen over time into a trusting relationship that will eventually lead to a mutually beneficial and continuing exchange of referrals.
in Most cases you will attend an event but most people dont know who you really are or dont even pay much attention to who you might be, dont beat yourself up, dont sweat it. all you need to do is to create an environment around yourself that shows who you are, what your strenghths are and what you are most passionate about.
When meeting someone for the first time, focus on the potential relationship you might form. As hard as it may be to suppress your business reflexes, at this stage you cannot make it your goal to sell your services or promote your company. You’re there to get to know a new person.
This doesn’t mean you’ll never get to sell anything to people you meet while networking; it does, however, mean that you’ll need to employ a different approach. Networking isn’t about closing business deals or meeting hordes of new people; it’s about developing relationships in which future business can be closed. Once you understand that and put it into practice, you’ll notice a few things happening to your business
When you network selflessly, you’ll absolutely blow away any competitors who still feel compelled to meet as many people as they can. Why? Because when you call your contacts back, they’ll actually remember who you are and will be willing to meet with you again. This is a critical next step for securing more business
Wishing you good fortune in the new businesses you will get and in the new referrals you will make during networking.